How can your brand carry out a successful YouTube marketing strategy? Launced in 2005, YouTube has become one of the most powerful platforms for businesses and individuals to connect with users.
The platform is a favourite amongst users, including the lucrative Gen Alpha. With over 2.7 billion monthly active users, it’s a space where brands can share their stories, educate potential customers and advertise their products.
In this guide, we’ll dive into what YouTube marketing is, why it’s crucial for modern businesses, and how to craft an effective strategy that gets results.
What Is Youtube Marketing?
YouTube marketing covers any content that showcases your brand on YouTube. This can be done through organic video creation and SEO optimisation so that your videos rank for keywords relevant to your brand.
It also can involve using either influencers or paid advertising to promote brand awareness or drive website traffic. No matter how you mix it, advertising on YouTube can be crucial for a brand – 70% of people say they bought a brand as a result of seeing it on YouTube.
Why Is Youtube Marketing Valuable?
Youtube marketing is valuable for a number of reasons which include:
Potential To Reach A Large Audience
Behind Facebook, YouTube is the second-largest social media platform, making it a prime space for businesses to reach their consumers.
No matter what niche you’re in, there’s a significant chance that your target audience is active on YouTube, ready to engage with the right content.
Search Visibility
YouTube is often referred to as the second biggest search engine after Google. Millions of people use it daily to find information, tutorials, and product reviews. YouTube videos often appear in Google search results, providing another way to increase your content’s visibility and drive organic traffic.
Engage Your Audience
Video content is inherently engaging. YouTube allows you to connect with your audience on a deeper, more personalised level. By responding to comments and creating content that starts a conversation, you can build a loyal community around your brand.
Increase Sales And Conversions
Well-crafted YouTube videos can significantly boost sales and conversions.
Whether it’s through product demo videos, customer testimonials, or explainer content, you can build brand trust and guide potential customers through their buying journey, building trust and encouraging them to take action.
